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Google Local Pack search results How do they work? Google considers many factors, as well as citation directories, when deciding whether to show your Denmark Phone Number List to people who have searched for the products or services you offer cheaperflightshotels.com However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings